In the early days, exhibitions were our lifeline - cajoling, pushing our way, into any opportunity that came our way!
Still finding our feet, still finding the right product portfolio, that would get customers engaged with us. There were days when all we did was either sit and meditate or just talk, talk, talk!
Any sale amount was a booster shot and even a minor increment in sales, a source of celebration. Physically and mentally demanding, they were our first steps to building our brand into customer consciousness and where we learnt to fine tune our thoughts, plans and ambitions!
Story telling became an integral part of our ethos and continues till date!